When you look up a business in Google, is the address precisely located in the search results? If you were planning to visit this business, you would trust that address given, right?
dataPlor’s CEO and Founder, Geoffrey Michener, recently won the startup pitch competition at East Meets West 2019, Hawaii’s premier startup event hosted by Blue Startups.
While we all use social media, chat rooms, and email to communicate, the way people use these outlets around the world differs. Like many global companies, dataPlor faces the challenge of building cross-cultural brand awareness. Through previous marketing tactics and customer service efforts, we’ve learned that communication norms in Latin America differ from successful techniques used to target a US-based audience.
dataPlor’s CEO and Founder, Geoffrey Michener, has been chosen as a speaker at East Meets West 2019. dataPlor’s achievements in Q3/ Q4 2018 have laid the foundations for Geoff’s talk. Recently, dataPlor has recruited and trained over thirty-five thousand “Explorers” in Mexico, who use a custom-built mobile platform to record business data.
A recent article from the New York Times exposed the practice of unethical location data gathering from smartphone apps. In short, apps on consumers’ smartphones are secretly collecting location information which is being sold to companies without consent.
A president’s legitimacy in question, jockeying for Uber’s next launch site, a positive outlook for Brazil & more from around the region.
At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers.
Companies doing business in emerging markets face a major problem: a lack of reliable business data. Fortunately for global companies, a new tool is available to make speedy data collection and verification a reality. No matter your industry or location, this tool brings light to a previous dark void of information: emerging market small businesses.
What do you do when you need first-hand information from hard-to-reach places? When a large mapping company needed data on Electric Vehicle Charging Stations (EVCSs) in Mexico City, direct from the source, dataPlor gathered the necessary insights quickly with zero error.