Jun 20, 2024

CPG POI Data Use Cases and Common Applications


Point-of-interest (POI) data refers to a type of geospatial data that offers valuable insight into customer behavior. A POI can be any location, such as a business, attraction or facility, that may be of interest to a particular consumer, brand or decision-maker. Consumer packaged goods (CPG) companies can leverage POI data to supercharge their operations and foster greater scalability.

POI data amplifies your CPG strategy by helping your business drive informed decision-making based on location-specific consumer insights. Explore how to use POI data for the CPG industry below.

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