Ground Truth

Smart reads on location data, the industry shifts that
matter, and real results from teams who moved first.

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Esri 2026: The questions everyone was asking about global data

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We mapped every 2026 World Cup stadium. Here’s where the opportunity lies.

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Bridging the Data Gap Between the Digital and Physical Worlds

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The Best Way to Work with AI? Our CTO’s Take on Spatial Stack

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How to Use Trade Areas to Find White Space in a Crowded Market

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Blog

Foot Traffic, Global Data, and the AI Moment: Our Top 6 Takeaways from ICSC 2025

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Blog

Why Trade Areas Matter (And How We Build Them)

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Blog

We Joined Matt Forrest to Talk Location Intelligence. Turns Out, Your Data is Broken.

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Blog

What the Retail Industry Is Really Talking About: 4 Takeaways from Shoptalk Spring

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