We mapped every 2026 World Cup stadium. Here’s where the opportunity lies.

The 2026 World Cup is the first tournament to span 3 countries. Matches have taken place across 11 cities in the United States, 3 in Mexico, and 2 in Canada. That means 16 venues, each sitting in its own landscape of restaurants, bars, hotels, and shops.

Those landscapes are not the same. A stadium in the middle of a dense downtown looks nothing like one ringed by parking lots and highways. So we asked a simple question of our Global Platform: what is actually around each of the 16 venues right now? We counted the restaurants, bars, hotels, and retail within 2 miles of every stadium, across all 3 countries, using one consistent dataset. In total, we mapped 35,674 places.

Here’s what we found.

What’s around all 16

Here are all 16 venues, ranked by the total number of restaurants, bars, hotels, and retail locations within 2 miles.

The total tells the headline story, but the mix underneath it is where each venue shows its character. 

BMO Field in Toronto has 242 hotels within 2 miles, the most of any venue on the list, well ahead of second place. It sits mid-pack on the overall ranking, but for brands booking blocks of rooms for staff or guests, Toronto has more hotel supply nearby than anywhere else.

Estadio Azteca in Mexico City has 4,720 retail locations within 2 miles, more than the bottom 8 venues combined. For a retail or consumer brand, that’s a massive (and crowded) existing market. The customers are there, but so is the competition, and raw counts can’t tell you which wins. The next step is to analyze foot traffic and trade areas: they show whether those places actually draw crowds, and where the crowds come from.

Levi’s Stadium in Santa Clara stands out for what’s missing. It has plenty of restaurants and retail nearby, but only 10 bars within 2 miles. Of the 786 places around it, just 1 in 79 is a bar, the lowest share of any venue on the list. For a beverage brand, there’s white space: a stadium full of fans with almost nowhere nearby to imbibe. 

Packed blocks, empty lots

The top of the ranking is dense. The bottom is open.

Gillette Stadium in Foxborough and GEHA Field at Arrowhead in Kansas City sit at the bottom, with 169 and 170 total places within 2 miles. For scale, Estadio Azteca has roughly 47 times as many places within 2 miles as Gillette does.

But a low count doesn’t mean the same thing everywhere. Gillette sits next to Patriot Place, a walkable dining and retail complex, so its nearest restaurant is just 0.15 miles away. Arrowhead’s is nearly a mile away, across a large parking lot. Same restaurant count, but very different realities on the ground. 

One brand, almost everywhere

For all the contrast between venues, one name turns up almost everywhere, and it’s no surprise. McDonald’s appears 53 times on our list, and it reaches 14 of the 16 stadiums, more venues than any other chain. Chick-fil-A is next, with 21 locations across 7 venues.

Only 2 venues have no McDonald’s within 2 miles: MetLife Stadium, ringed by the highways and wetlands of the Meadowlands, and Estadio Akron in Zapopan. Akron is the surprise, dense enough overall that you would expect one.  Everywhere else has at least one, with up to 11 near BC Place in downtown Vancouver. Who knew Vancouverites had such an affinity for the golden arches? 

Three countries, one map

Look again at the top of the ranking. The 4 densest venues are Estadio Azteca, BC Place, Estadio BBVA, and BMO Field. All 4 sit outside the United States. The first American venue, Mercedes-Benz Stadium in Atlanta, doesn’t appear until rank 5.

Azteca leads the entire field by a wide margin, with roughly 40 percent more total places than the next venue.

Counting places around a stadium in Mexico City, then Vancouver, then Kansas City, and trusting the numbers mean the same thing, takes one dataset built to the same standard in every market. That’s where most data stops short: if the method changes at the border, the numbers can’t be compared. The Global Platform holds steady across all 3. For a brand deciding where to spend across the US, Mexico, and Canada, this is the one dataset that lets you compare them on equal footing.

The takeaway

Every venue sits in a different landscape. MetLife Stadium hosts the final, the match the whole tournament builds toward, yet it ranks 9th of 16 for what surrounds it. Roughly 8 times as many places sit within 2 miles of Estadio Azteca as of the stadium hosting the final. For a brand, a sparse area around a busy stadium is the opportunity: the fewer businesses already there, the easier it is to stand out. 

Some venues are surrounded by hundreds of places, others by a few dozen, and that gap holds across restaurants, bars, hotels, and retail. Knowing what sits around a venue, down to the individual business, is where the decision starts: where to open, where to stock, where to advertise. 

Want to see the places around a venue that matters to you? Explore our Global Platform.

Methodology Notes: Data current as of July 2026. Includes operationally active places only. Counts reflect all qualifying places within a 2-mile radius of each stadium, measured as a straight-line distance from the stadium’s center coordinates. For a more detailed methodology, contact us.