Geospatial data is information regarding objects, events or other features characterized by its relation to the Earth’s surface. This data generally combines location-specific details, like coordinates, with additional information — like the location’s attributes and time — to provide more context for an area. 

dataplor is a leading global location intelligence supplier with the technology and resources to power your business’s most important decisions. 

What Is Geospatial Data? 

Geospatial data comes in one of two ways: as vector or raster data. Vector data uses points, lines and polygons to display geographic features like roads or rivers. Raster data consists of models using a grid of equally sized cells to represent information such as temperature and soil quality. 

Census documents, weather reports, satellite imaging and physical maps are typically used to collect these data points to create multilayered visualizations. These visuals paint a complete picture of how land is used and what the people living on it are like.

Common types of geospatial data include: 

• Point clouds
• Census data
• Social media statistics 
• Computer-aided design (CAD) images 
• Satellite imaging 

How Can Geospatial Mapping Technologies Benefit Your Business? 

Collecting geospatial data is a crucial activity that provides an in-depth look at specific locations. Using global positioning systems (GPS), drones and geospatial information systems (GIS), businesses can gather, store and convert vast datasets into usable formats, like 3D maps or graphics. 

Professionals leverage these geospatial mapping technologies to engage in detailed analyses of areas. This information enables the recognition of patterns and trends to fuel decision-making and predictions. For example, businesses can investigate characteristics like nearby attractions and time in business to aid in product distribution or location selection. 

Technology focused on collecting and manipulating geospatial data can help you better understand a location from all angles. Using this information provides assorted benefits, including:  

• Improving decision-making: Collecting location-specific information allows you to better understand a region and the people within it. This ability will ensure you implement strategies and identify risks to seamlessly fit within an environment and drive your business toward success. 
• Better understanding your customers: Every location is unique, as people have different habits and interests. Knowing more about the area’s business landscape  will provide vital information to identify beneficial investments and inform your marketing activities.
• Identifying your competition: Leverage geospatial data to remain current with what your competitors are up to. This information will help you fill the gaps and differentiate yourself to attract more customers. 

Count on dataplor for Detailed Geospatial Datasets

Maximize your decision-making procedures using dataplor, the premier geospatial data provider. We supply our clients with detailed location intelligence to fuel their daily operations. We utilize modern technology to collect, analyze and create vast geospatial graph databases to identify potential opportunities and better understand your customer segments. 

Our reach extends across more than 250 million locations in over 200 countries and territories, allowing us to strategically reach new audiences and enter new markets with the confidence you deserve. Our team of international data analysts, validators and scientists with local knowledge routinely inspect and verify our real-time data. They look for errors, duplicates or inaccuracies to maximize growth and success. 

Contact Our Team for More Information

Leverage experienced geospatial data services to gain valuable insight to drive your operations toward the future. Contact our experts online to learn more about our services today.