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How Dataplor transformed a global brand’s market insights

Case Studies

How Dataplor transformed a global brand’s market insights

Dataplor
•  Jun 27, 2023  •  10 min read

Client: global leader in beverage brands
Industry: food and beverage, CPG

Executive summary

A renowned global brand in the food and beverage industry aimed to enhance its international product growth through accurate and comprehensive location intelligence. The company sought to identify market opportunities and track product distribution worldwide. Partnering with Dataplor, they found a reliable solution provider capable of delivering high-quality data and customized solutions. Leveraging Dataplor’s extensive data library, the client successfully built advanced sales systems, expanded their market presence, and gained a competitive edge on a global scale.

Challenge

The client faced the challenge of acquiring precise global data to support their expansion plans. They needed detailed insights into product locations, market opportunities, and competition across various regions. Despite having access to multiple data channels, none provided the comprehensive, dynamic, solution-focused partnership required to drive their growth strategies effectively.

Solution

Dataplor, the leading provider of location intelligence data, collaborated with the client to transform their market insights. By leveraging Dataplor’s extensive data resources, the client gained access to a comprehensive catalog of accurate and high-quality location data. Dataplor’s tailored data offerings surpassed the limitations of the client’s existing channels, empowering them with highly relevant location intelligence.

Implementation

With Dataplor’s support, the client focused on building advanced sales systems to expand their international market presence. They seamlessly integrated Dataplor’s location data into their back-end systems, enabling them to identify new sales channels while avoiding product cannibalization on a global scale.

Results

Since the initial launch of their partnership with Dataplor, the client has expanded their contract to include eight additional regions. Leveraging Dataplor’s core 34 attribute schema, custom competitive intelligence, and sales prioritization indicators, the client thoroughly understood their market penetration. The partnership has proven to be successful, as evidenced by its continued growth. The client commended Dataplor as their preferred data partner.

Quarter results

New records: +130K
Observations: +6M
Closed places: +40K

Key outcomes

Comprehensive data insights: Dataplor’s location intelligence empowered the client to identify market opportunities, track product distribution, and analyze competition across the globe.

Advanced sales systems: Utilizing Dataplor’s data, the client built advanced sales systems that facilitated the expansion of international product placement, ensuring optimal market penetration.

Tailored growth strategies: With access to dynamically updated high-quality data, the client developed actionable growth strategies based on a deep understanding of country-specific challenges, enabling them to capture more market share.

Future outlook

The successful collaboration between the client and Dataplor has laid a strong foundation for future growth and expansion. The client plans to continue leveraging Dataplor’s expertise to enter additional markets worldwide. The partnership is set to flourish as both organizations work together to fuel the client’s global product growth and maintain their position as leaders in the food and beverage industry.

Conclusion

Dataplor’s location intelligence solutions have empowered the client to make informed decisions and drive international product growth. By providing accurate and custom-tailored data, Dataplor continues to play a pivotal role in enabling the client to identify market opportunities, optimize their sales systems, and devise effective growth strategies. The partnership stands as a testament to Dataplor’s commitment to delivering superior location intelligence solutions and solidifying their position as a preferred data partner.

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How POI Data Is Driving Growth for 3PL

dataplor and CARTO Expand their Partnership to Offer Enhanced Global Data Coverage and Accessibility

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dataplor and CARTO Expand their Partnership to Offer Enhanced Global Data Coverage and Accessibility

Dataplor
•  Jun 08, 2023  •  12 min read

In an exciting development, dataplor has recently strengthened our partnership with CARTO, enabling CARTO users to access comprehensive data on over 200 countries and territories. This expanded collaboration brings forth an enhanced data schema, ensuring that the information you need is easily accessible through the platforms you use. dataplor is thrilled to expand the partnership and looks forward to seeing the opportunities it will bring to companies looking to grow internationally.

dataplor and CARTO Collaborate on a Global Scale

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Enhanced Data Schema

As the leading provider of location-based data, we are thrilled to expand our partnership with CARTO, an industry-leading platform for spatial analysis and visualization. By combining expertise and resources, we have successfully expanded the breadth and depth of our data offerings, providing users with unparalleled access to data from over 200 countries and territories worldwide.

The cornerstone of this enhanced collaboration is the deployment of an expanded and consistent data schema. This refined structure empowers users to effortlessly navigate through large amounts of information, enabling users to quickly draw relevant insights. Whether you are a business analyst, researcher, or developer, this expanded data schema promises to give a more comprehensive understanding of your targeted area.

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A Partnership for Global Growth

The dataplor and CARTO partnership represents a powerful union of data accuracy and geospatial analytics. By harnessing dataplor’s comprehensive and meticulously curated Points of Interest (POI) data alongside CARTO’s advanced spatial analysis capabilities, users can unlock valuable insights and gain a deeper understanding of the world around them. This synergy opens up a world of possibilities for companies across various industries, including retail, real estate, logistics, and urban planning.

This expanded collaboration not only broadens the horizons of existing users but also invites new companies to embrace the potential for expansion and growth. The availability of high-quality data on a global scale opens up the opportunity to explore untapped markets, identify emerging trends, and make data-driven decisions to optimize operations. 

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Exploring the CARTO Data Catalog

To make the most of this valuable partnership, be sure to explore the extensive options now accessible in the CARTO data catalog. The catalog serves as an easily digestible way to navigate the wealth of geospatial data available, covering a wide range of categories and regions. 

At dataplor, we are excited about this expanded partnership and the new opportunities it presents for businesses worldwide. We envision a future where organizations can leverage the power of location-based data to drive growth and innovation year after year. Together, dataplor and CARTO are committed to empowering companies with the knowledge and insights they need to succeed in an increasingly interconnected world.

This partnership expansion marks a significant milestone in the realm of geospatial data accessibility. By uniting strengths, we are able to make vast amounts of data more accessible, offering a wider perspective on the global landscape. Explore the CARTO data catalog, and unlock a world of insights that can propel your business to new heights of success.

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Empowering Community Enhancement: A Case Study on Harnessing Location Data for a Powerful Impact

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Empowering Community Enhancement: A Case Study on Harnessing Location Data for a Powerful Impact

Dataplor
•  May 17, 2023  •  8 min read

Yeme Tech’s Community Platform is a powerful application that utilizes spatially mapped Human, Asset, and Activity data to provide profound local insights into communities. By leveraging this information, Yeme Tech empowers developers, community stakeholders, and others to take action toward creating positive social impact through enhanced interaction, engagement, and cohesion. Yeme Tech’s platform not only provides valuable information about the places around us, but also facilitates new ideas to improve our communities.

Yeme Tech relies on having the most accurate geospatial data to support its platform’s functionality and users. Prior to using dataplor for its location intelligence needs, the company had relied on open-source data and Google Places for their Point Of Interest (POI) data. However, these sources proved unreliable and costly, making it difficult to analyze the data and grow the platform into new areas.

The Challenges with Google Places and Open-Sourced POI Data

Yeme Tech faced several challenges with the open-source data they were using previously. The data was unstructured, decentralized, and complicated, requiring a lot of legwork to compile and analyze. Additionally, there was a considerable margin of error associated with validation and replicability for other projects and locations. This made it nearly impossible for Yeme Tech to provide their customers with accurate analysis and develop its community enhancement platform.

Yeme Tech then turned to Google Places as an alternative data source. However, this approach was not scalable due to the very high and unpredictable costs. The updates provided by Google Places were not recurring which made it difficult to grow into new areas. This resulted in Yeme Tech spending a considerable amount of time scraping multiple sources and compiling data in a usable format.

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The Solution: dataplor’s POI Data

To overcome these challenges, Yeme Tech needed a data provider that could offer accurate, comprehensive, and up-to-date global data to support their mission of creating walkable and sustainable cities. After extensive research and trials, Yeme Tech chose dataplor as its data provider.

dataplor’s expertise and support were one of the key factors in Yeme Tech’s decision to choose them as their data provider. dataplor’s proven strategies for collecting and verifying data gave Yeme Tech confidence that they could continue developing their community enhancement platform with reliable and up-to-date information. Additionally, dataplor’s breadth and depth of data allowed Yeme Tech to plan for future scalability.

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The Benefits of dataplor’s POI Data

Using dataplor’s POI data, Yeme Tech has been able to integrate valuable insights into its platform. dataplor’s POI data has allowed Yeme Tech to advance their work of creating a 15-minute Walkable Fulfillment benchmarking tool. They have also used dataplor’s POI data in a series of consultancy projects, leading to transformational insights related to community engagement consultation analysis and business emissions, among others.

Alejandro Quinto, Head of Innovation at Yeme Tech described their experience with dataplor stating “In creating a profound new Community Enhancement Tool, we recognised the importance of accurate, place-based asset data to our entire proposition. The quality, detail and format of this was critical to achieving our objective of a globally significant and market-leading platform. It has been fantastic working with dataplor as their culture of exploration led to a co-creation approach being developed. Their expertise and resources allowed us to be able to create valuable metrics in order to gather valuable insights and make informed decisions based on accurate and up-to-date information. Their commitment to quality and support has been essential in ensuring the success of our data-driven proposition.”

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One of the standout features of dataplor’s POI data is the asset categorization that identifies the different attributes of the POIs, enabling Yeme Tech to sort through the data easily. Additionally, Yeme Tech appreciates flexible approach to licensing.

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Looking Forward

Yeme Tech is a leader in community enhancement for cities and governments, and dataplor is excited to support their mission to expand into new areas throughout the globe. Yeme Tech plans to continue using dataplor to support their upcoming initiatives for developing a comprehensive and standardized social benchmarking tool capable of empowering citizens and businesses to take a bottom-up approach in leading social transformation of communities.

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Yeme Tech’s partnership with dataplor has enabled them to provide consistent, accurate, and thorough insights into places globally. dataplor’s POI data has given Yeme Tech the confidence to develop their community enhancement platform with reliable and up-to-date information. dataplor’s expertise and support, combined with their comprehensive and cost-effective data coverage, have made them the ideal partner for Yeme Tech’s mission to create walkable and sustainable cities.

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Dataplor partners with StateBook

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Dataplor partners with StateBook

Dataplor
•  May 10, 2023  •  8 min read

Dataplor Partners with StateBook to Provide Comprehensive Economic and Location Data for Every US Community

dataplor, the top global geospatial data company specializing in points of interest, and StateBook, the leading provider of comprehensive, visualized economic market insights in the United States, are partnering to provide their customers with even more powerful location intelligence. 

Retailers, CPG brands, financial institutions, tech companies, third-party logistics providers, and more rely on dataplor to understand where competitors and complementary businesses are located, select new sites, and identify markets ripe for expansion. Thanks to the StateBook partnership, dataplor will provide more users with tailored datasets that unlock insights into strategic investment, project viability, and risk mitigation across multiple geography levels and over time.  

The partnership with dataplor enables StateBook to add best-in-class POI data to its existing complement of  32 billion data points, enabling its customers to access insights and trends around the nation’s workforce, wage rates, industries, infrastructure, taxes, demographics, and more. 

“The partnership with dataplor equips our customers with the deepest, most accurate geospatial view of US markets available,”

said Calandra Cruickshank, founder and CEO of StateBook,  adding that StateBook also recently added real-time mobility insights from cell phones to its arsenal of data, along with risk, resilience, and impact data. StateBook’s customers span real estate investors and developers, Fortune 500 companies, government agencies, insurance companies, and other technology companies. 

“We’re excited to formally kick off our partnership with StateBook,” said Geoff Michener, dataplor CEO and co-founder. “POI data has never been more relevant to growth as businesses across verticals aim to identify the surest possible paths to expansion in a tough macroeconomic environment. With dataplor’s POI data and StateBook’s socioeconomic data insights, brick-and-mortar businesses will be able to confidently select the sites where they are most likely to grow.”

dataplor sets itself apart from other geospatial data companies through its exclusive focus on POI data and its industry-leading data verification process. Much location data is inaccurate, owing to poor open-source data verification methods and differing records across sources. dataplor employs machine learning to deduplicate records, AI call bots to confirm local business information, and local human experts to provide clarity in ambiguous cases. 

Over the past year, dataplor has grown to cover more than 100 million POIs in over 200 countries and territories. Its coverage of POIs in the US is second to none. 

As the leading provider of trusted socio-economic data for location intelligence, StateBook enables its customers to gain information advantage with actionable insights. Fortune 500 companies, real estate investors, banks, insurance companies, and communities use StateBook data to identify the most strategic opportunities for investment, reduce risk, increase resiliency and optimize for success. StateBook also licenses its data to enable technology companies to deliver timely, flexible, intuitive market data to their customers.

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Dataplor Expands Access to Over 200 Million POIs in 200 Countries & Territories for Unmatched Global Places Data

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Dataplor Expands Access to Over 200 Million POIs in 200 Countries & Territories for Unmatched Global Places Data

Dataplor
•  Apr 20, 2023  •  8 min read

Unprecedented Access to Over 200 Million POIs in 200 Countries & Territories for Comprehensive Places Data

dataplor, the leading provider of Point of Interest (POI) data for enterprises worldwide, has announced its latest expansion, with coverage now extending to over 200 million POIs across 200 countries and territories. This is the most extensive coverage offered by any provider in the industry.

dataplor’s success lies in its multi-step data collection and verification process. By working with local experts to vet geospatial data, the firm closes gaps in machine errors with boots-on-the-ground verification. dataplor’s frequent and dynamic updates enable users to gain improved visibility into poorly mapped business geographies that are not accessible through other providers. 

Empower Your Data-Driven Decisions with Accurate Location Intelligence at a Global Scale

Accurate and comprehensive POI data is essential for organizations seeking to expand their business operations in developing markets. This data allows businesses to make informed decisions about site selection, optimize their operations, tailor their marketing strategies to specific audiences, and identify opportunities for expansion in new markets.

Tracking places attributes such as the location, open close status, operating hours, classification, dwell times, and more, dataplor paints a picture of hyperlocal markets to reveal broader trends. POI data can uncover holes in local brick-and-mortar economies, highlighting regions where retailers or consumer packaged goods companies can increase sales and marketing efforts. POI data also reveals which chains and brands are growing or receding in certain areas, painting a clear picture of global competitive intelligence.

dataplor is putting businesses on the map in international markets and lighting the way for companies looking to establish themselves abroad. The world’s largest tech, CPG, and financial services companies rely on dataplor to understand global markets by processing comprehensive data, which leads to a better understanding of the target area and enables more effective market analysis.

Sustainable Expansion with Uncompromised Data Quality: dataplor’s Strategy for Continuous Growth

With its comprehensive coverage and meticulous upkeep, dataplor is set to continue growing while maintaining its position as the industry leader in POI data. The company plans to extend its coverage by 20% by the end of 2023, ensuring accuracy across all locations with the support of an expanding team. dataplor’s commitment to maintaining accurate information in diverse markets is evident in its success, with the world’s largest tech, consumer packaged goods, and financial services companies relying on its data for global growth strategies.

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How Location Data is Helping Retailers Bounce Back From the Downturn

Location Data and The Future of Retail: dataPlor to Attend 2023 ShopTalk Conference

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Location Data and The Future of Retail: dataPlor to Attend 2023 ShopTalk Conference

Dataplor
•  Mar 08, 2023  •  8 min read

dataPlor will join hundreds of the world’s top CPG brands, retailers, and technology providers at the 2023 Shoptalk Conference in Las Vegas, NV. Shoptalk, which will be held at Mandalay Bay from March 26–29, brings more than 10,000 industry professionals together to build relationships and learn about the most exciting innovations in retail.

While e-commerce continues to thrive after its explosive growth during the pandemic, in-person retail is still more deeply ingrained in day-to-day consumer life. According to research compiled by Zippia, nearly 40% of consumers make at least one in-store purchase per week, compared to 27% who make an online purchase. 

As brick-and-mortar shopping continues to dominate, dataPlor enables brands and retailers to create geo-targeted advertising experiences; discover beneficial brand-retail partnerships; conduct regional, national, and international site selection research; and gather competitive intelligence through the power of location data. 

Location data provides insight into consumer behavior, points of interest (POI), and market competition that both brands and retailers need to make critical business decisions and design high-ROI advertising campaigns. From a smaller, regional company to a top 10 international brand, location data can help any CPG or retail business grow at scale by enhancing market research, advertising, and expansion strategy. 

An apparel retailer would need precise location data to grow abroad, for example. They’d need to know where customers, competitors, and other supply chain partners are—and to gain this knowledge, they’d need international data that is comprehensive, accurate, and up to date. 

In this example, dataPlor’s POI data can provide a clear picture of both the client and their competitors’ presence in international markets, help them identify new distribution channels, and enable them to allocate resources to gain market share and decrease waste.

dataPlor would love to meet with Shoptalk attendees who are curious about using location data to scale their retail operations. Stop by dataplor’s booth #1719, or pick a time that works best for you to meet with us at Shoptalk.

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How Restaurants Can Use Location Data to Boost Efficiency