Foot traffic data is no longer just a North American product, it’s a global imperative. As businesses expand into new markets and adapt to shifting consumer behaviors worldwide, the need for precise, GDPR-compliant, privacy-first mobility data has never been more urgent.

To meet this demand, dataplor is expanding its mobility product globally, bringing timely, POI-level foot traffic insights to countries around the world. From major retail hubs to high-growth emerging markets, companies can now access the same caliber of mobility intelligence internationally that they’ve come to rely on in the U.S., Canada, and Mexico.

What is Global Mobility Data and Why Now?

Mobility data, also known as foot traffic data, measures when and how many people visit a specific place. Combined with dataplor’s point-of-interest (POI) data, this reveals where consumers go, how often, when, and in what context. For multinational businesses, this type of intelligence is foundational to making strategic decisions around expansion, marketing, investment, and operations.

Global enterprises have long grappled with fragmented and incomplete location intelligence solutions, with many providers offering only partial visibility or overlooking emerging markets entirely. Even when data is available, it often lacks the precision needed to tie foot traffic to specific points of interest, limiting its usefulness. Compounding these issues are growing privacy concerns, as many existing solutions fail to meet compliance standards like GDPR or rely on opaque data collection practices.

dataplor’s global mobility product directly addresses these gaps, offering monthly, GDPR-compliant data across both developed and underserved regions, with precise attribution down to individual POIs. What sets our solution apart is its ability to deliver:

• Granular POI-Level Tracking: Understand exactly which store, venue, or site is being visited, not just general zones or districts.
• Expanded Global Reach: Access mobility insights in regions that were previously underserved, including key growth markets.
• Monthly Updates: Stay current with data that’s refreshed every month, rather than relying on outdated quarterly snapshots.
• Privacy-First Design: Our data is anonymized, aggregated, and compliant with all relevant global privacy regulations.

Combining POI and mobility data, dataplor eliminates the need for patchwork solutions, giving global enterprises a unified, dependable source for location intelligence.

Global Applications, Real-World Impact

The use cases for mobility data are expanding, and industries worldwide can tap into dataplor’s insights to power smarter decisions:

Retailers and quick-service restaurants can pinpoint high-traffic areas, evaluate market potential, and strategically expand into new regions. Consumer packaged goods companies can optimize distribution by targeting stores with proven footfall. Tourism boards and hospitality groups can analyze visitor patterns through major attractions and travel corridors, fine-tuning everything from marketing to operations.

Meanwhile, city planners and infrastructure leaders can use real-world movement data to design more efficient, accessible urban spaces. Real estate professionals, from developers to investors, can assess property value and neighborhood potential through the lens of actual consumer activity.

The World is Moving. We’re Tracking It

As global connectivity deepens, businesses need more than static maps and quarterly reports. They need a consistent, ethical, and scalable way to understand real-world human movement, no matter the market.

Powered by anonymized mobile location signals, verified POI data, and a privacy-first foundation that meets global standards like GDPR, dataplor’s global mobility product delivers the clarity and confidence today’s businesses demand.

Whether you’re optimizing a retail footprint in Southeast Asia, tracking tourism patterns across Europe, or assessing real estate opportunities in Latin America, dataplor provides the insights to help you move forward.

Want to see what global foot traffic looks like in action? Explore our latest tourist attraction report or request a sample to get started.