Exploradores
Contacte-nos
ExplorersContact us
Insights
December 14, 2018

The Importance of Personal Relationships and Other Key Findings from Emerging Market Small Business Survey

At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers.

He spent a week speaking first-hand to small business owners about their customer outreach strategies and how they chose potential businesses partners. Here’s what we found.

dataPlor_Infographic_Final.png

Analysis

Preferences for Engaging with Business Partners and Suppliers:

How do you prefer to meet with potential vendor partners and salespeople?

61%2525%2Bin%2Bperson%2B.jpg

Remote-sales has become popular for many companies in the US. This model will not work in emerging markets where trust comes first in most business partnerships. The small business owners we spoke to agree meeting someone in-person is an important step to building trust and establishing a lasting business partnership.

How do you find new suppliers or vendors?

37%25+friends+and+family.jpg

In the US, companies are used to solicitations from vendors and often welcome value when communicated via email or advertisement. This kind of cold outreach is notoriously unwelcome in the Latin American business market, where personal connections remain the most important aspect of many business-client relationships.

How do you prefer to work with business software? Via website, application, or both?

43%25+Application+and+web+.jpg

Small business owners are hands-on. Many are on their feet during the day servicing customers. Most of those surveyed preferred the flexibility of managing tools on the web and on an application.

Marketing and Customer Engagement Strategies:

How do you think you could make your business more competitive?

66%25+new+customers+.jpg


The desire to attract new customers is the strongest commonality among businesses owners in our survey.

How do you attract new customers?

44%25+social+media+.jpg


Free social profiles such as Facebook are popular among small businesses. However, investment in digital marketing is not a priority. 49% of participating businesses rely on non-digital channels such as newspapers or flyers for staying top-of-mind with potential customers.    


How do you stay in touch with your customers on an on-going basis?

40%25+I+dont+.jpg

While many  businesses do not keep in touch with their customers, those who do rely mainly on social media and WhatsApp. Many owners agree that this is an area where they can improve via training or automation, reporting that employee training could make their businesses more competitive.

Key Takeaways

If you’d like to learn more about these findings or find out how dataPlor can provide you with rich information on SMBs in Latin America please get in touch.

More
Insights

Working in Emerging Markets? dataPlor’s Unique Services Can Help Maximize Growth

Basic data is often scarce in emerging markets. To maximize growth, dataPlor's explorers can rapidly capture data.

Real holes in business data: How dataPlor is taking huge steps to close these gaps

When you look up a business in Google, is the address precisely located in the search results? If you were planning to visit this business, you would trust that address given, right?

Cross-cultural Marketing Tactics: Targeting Audiences in U.S. vs. Mexico

While we all use social media, chat rooms, and email to communicate, the way people use these outlets around the world differs. Like many global companies, dataPlor faces the challenge of building cross-cultural brand awareness. Through previous marketing tactics and customer service efforts, we’ve learned that communication norms in Latin America differ from successful techniques used to target a US-based audience.

Contato

Vamos conversar? Se você está procurando por novos dados de mercados emergentes, verificar os registros existentes ou lançar um projeto de dados personalizado, nós podemos ajudar.

Entre em contato

newsletter

Inscreva-se em nossa newsletter. Obtenha insights sobre o crescimento de seus negócios na América Latina enviados diretamente para sua caixa de entrada.

You’re all set! Thanks for signing up.
There was an error while submitting—please try again.

Contact

Let’s start the conversation. Whether you’re looking for new emerging markets data, to verify existing records, or need to launch a custom data project, we can help.

Contact us

Newsletter

Sign up for our newsletter. Get insights on growing your business in Latin America delivered straight to your inbox.

You’re all set! Thanks for signing up.
There was an error while submitting—please try again.