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January 26, 2019

“Drawing a line in the sand on data privacy”

A recent article from the New York Times exposed the practice of unethical location data gathering from smartphone apps. In short, apps on consumers’ smartphones are secretly collecting location information which is being sold to companies without consent.

The article reports that sales-location advertising became a $21 billion industry in 2018. Retailers use data tracking to understand their customers and their competitors, investment firms use the information to make investment decisions, and the list continues on.

The morning the story broke, our Slack channels were exploding with conversations between our staff about the story. We'd all heard rumors about the ugly privacy violations of some location-based data companies, but we were blown away at the scale of the issue.

It was the main topic of our daily call and the consensus was that we were all proud to work for a company that doesn't employ these devious, short-sighted tactics. We provide our clients with data gathered via an ethical collection process. Protecting our Explorers’ privacy and safety will always be a priority.

DataPlor invests in the communities we operate in. We provide our team of 35,000+ Explorers with well-paying opportunities to collect data in person. They all get training and on-demand support from our HQ if they have questions or problems in the field. We collect information about businesses, not people.

The small businesses we collect information about also benefit. They get access to the goods and services from our global partners that they otherwise wouldn't have. We also help get them online onto mapping platforms such as Google Maps.


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Cross-cultural Marketing Tactics: Targeting Audiences in U.S. vs. Mexico

While we all use social media, chat rooms, and email to communicate, the way people use these outlets around the world differs. Like many global companies, dataPlor faces the challenge of building cross-cultural brand awareness. Through previous marketing tactics and customer service efforts, we’ve learned that communication norms in Latin America differ from successful techniques used to target a US-based audience.


Vamos conversar? Se você está procurando por novos dados de mercados emergentes, verificar os registros existentes ou lançar um projeto de dados personalizado, nós podemos ajudar.

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