dataPlor Selected to Speak at Wolves Summit on Emerging Market Data

dataPlor’s CEO and Founder, Geoffrey Michener, has been selected to attend Wolves Summit as a featured start-up guest and speaker.  Wolves Summit is one of the most important technology networking conferences in Central and Eastern Europe with more than 1200 participating investors, start-ups, and corporate attendees anticipated for this 7th edition of the summit. The conference will be held April 10th - 11th in Warsaw, Poland, which boasts one of the world’s fastest growing start-up environments.

Founded in 2016, dataPlor is a data intelligence company helping clients win in emerging markets. High economic growth rates in emerging markets make them attractive revenue growth opportunities for industries of all kinds.  Unfortunately business data in these countries is traditionally unreliable or does not exist, creating a challenge for companies looking to expand into these regions. dataPlor solves this problem by delivering high quality insights on small to medium sized emerging market enterprises.  

“Wolves Summit is considered one of the best venues for start-ups and investors to connect. We are thrilled to be invited as a guest and speaker.  I believe our message of filling the gaps in emerging market data to achieve revenue growth will resonate well with this audience“ said Michener on dataPlor’s participation at the conference. “We love meeting with other forward-thinking founders who are changing the game in their fields like dataPlor, and the investors who support them”.

Michener was recently a featured speaker at Street Fight Summit West in January. During his talk on why quality data matters in emerging markets, he explained, “In high growth emerging markets like India, Mexico, and Brazil, only 12% of small- to mid-sized businesses have an online presence, making local market information extremely difficult to find for consumers and companies looking to service them”.

dataPlor’s model combines a local on-demand workforce with field-ready software to collect, verify, and augment premium insights at scale. Recent research completed by the company reveals striking results. According to their website, one case study found that nearly 80% of dataPlor’s listings don't appear on leading search engines Google and Yelp. Another published test showcased their ability to gather specific pricing and product placement visuals for Coca-Cola and Pepsi products in Brazilian and Mexican bodegas (mini-markets), a typical data black hole for CPG  companies.

This type of data is of particular use to top-tier multinational companies such as Google, American Express, Oracle, large CPG conglomerates and others who rely on trustworthy data for mapping, sales and marketing, and market research purposes.

dataPlor invites summit attendees, journalists, and potential clients to visit its booth to learn more about the difference that high-quality, verified business data can make in emerging markets.

This was originally published as a Press Release here