When dataPlor evaluated Google’s business data in Mexico. Both Google and dataPlor executives were shocked to learn that 75% of businesses in Mexico were not listed in Google’s search results or internal data set
The intersection of today’s global economic environment and emerging technologies present a unique opportunity for businesses to successfully become first-movers in emerging markets if they are willing to be strategic
Basic data is often scarce in emerging markets. To maximize growth, dataPlor's explorers can rapidly capture data.
The way people use social media, chat rooms, and email to communicate differs around the world. A challenge for companies can be building cross-cultural brand awareness. We describe how we learned that communication norms in Latin America differ from successful techniques used to target a US-based audience.
A recent article from the New York Times exposed the practice of unethical location data gathering from smartphone apps. In short, apps on consumers’ smartphones are secretly collecting location information which is being sold to companies without consent.
At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers.
Companies doing business in emerging markets face a major problem: a lack of reliable business data. Fortunately for global companies, a new tool is available to make speedy data collection and verification a reality. No matter your industry or location, this tool brings light to a previous dark void of information: emerging market small businesses.
For the past several years, most reputable research firms and consulting groups have echoed the same piece of advice for CPG companies: Invest in Emerging Markets. When reading through the“ “forward looking trends” compilations from these think-tanks, many consider it the most critical pillar for revenue growth.